The Bastard Offspring of a Threesome Between Glue, Sawdust and Your Previous Product: Consumer Advocacy At It’s Finest.

 

Dear the formerly good makers of Promax bars,

I’m writing to inform you that I noticed the changes you made to your packaging; sleek, stylish, a good way to celebrate the 21st century. I also noticed the changes made to the Promax bar recipe because to quote my husband “they taste like butt”.

My waistline must thank you, previously I consumed Promax bars in lieu of chocolate bars because your product was both filling and delicious. However, seeing as your product now tastes like the bastard offspring of a threesome between glue, sawdust and the old recipe of a Promax bar, I’m going to give up that habit, because if I’m going to eat paste mixed with wood, I’ll save myself the three dollars and just grab some supplies out of my husband’s workshop.

In all seriousness Promax, I loved your old product. It was excellent, delicious, and I would happily recommend it to anyone. This new formula? Not so much. Please bring back the old recipe.

 

Sincerely, a former fan,

 

Sarah

This was an actual letter that I wrote to Promax. But I was still mad, so i wrote another letter, this time from the point of view of my husband. It wasn’t a complete forgery though- I asked him to sign the page before popping it in the mail.

 

 

Dear Promax Bars,

Coke came out with a new coke. It sucked. Like Coca Cola, Promax bar should have realized when it had a winner and perhaps consulted an analyst before changing its formula. Preferably not an analyst which owned half of the stock in the Elmer Glue company.

Seriously Promax, you had a winner, it was called Cookies and Cream, the old Promax bar was so delicious that my wife once ate four bars in one day rather than meals. That was an addictive, delicious, filling product which I kept locked away from my sweets loving family. Now, I can store these new gluey, sawdust laden bars in full view, without fear of anything happening to them. All right, sometimes I do fear that I myself might consume them in a fit of masochistic rage.

Consider this my call to arms to bring back the previous recipe. It was great. This new one? Well I’m sure it makes excellent packing material.

 

Sincerely, a former supporter of your brand,

 

Tex

 

At that point, I was on a letter writing rampage, I just continued. So I sent another because there’s no use in being mad unless you express your sentiments to the fullest.

 

 

Dear Promax,

Congratulations! You’ve finally joined the ranks of every other protein bar out on the market. You held out a long time, but we knew eventually you’d join us, the organization of “Tasteless, Revolting Athletic Food”. Now that you’ve moved up the ranks of sports nutrition to compete with the other big, gluey, sawdust tasting bars we thought we should inform you of the rules:

  1. Your packaging should look both fast and sporty. It should also carry a delicious name like “Cookies and Cream” to deceive the customer into believing they’re going to eat something good.

 

A job well done on that front Promax – A+

 

  1. There should be no allusion to the change in recipe so that when the customer eats your new product they spit it out in a combination of disgust and surprise.

 

Good work on that front too Promax- you’re almost ready to play in the big leagues – A+

 

  1. Your product should only be consumed by muscle bound people whose biceps are larger than their heads.

 

This will come Promax, with your new recipe, only those with brains the size of peas would consume your product –  B–

To sum up, a good showing so far Promax, keep up the good work. For a while there, us heads of the “Tasteless, Revolting, Athletic Food” were concerned that you were going to go the way of those darn “Clif” bars- being delicious and enjoyed by everyone from children to yummy mummies, all the way to endurance runners. Way to man up and show us what you’re made of (which is of course according to our club rules, sawdust and adhesive)

Sincerely yours,

 

The Welcoming Committee of the Tasteless, Revolting, Athletic Food Club

Otherwise known as Sarah

 

P.S. Promax, you might not have figured it out from the other letter that I sent you but I previously enjoyed your product. In fact when I used to run marathons, I would consume a half a bar on average per day. Thankfully I don’t run anymore. I used to say this is because when push came to shove, I didn’t actually like running. Now I say that I’m grateful that I don’t run because I would have to eat Clif bars almost every day, which are not as yummy as your previous Cookies and Cream Promax bar recipe.

 

Then because I still had more juice in the writing tank I decided to create an actual forgery and write on behalf of my mother and sign her name. However, I’m 100% that if my mother lived in the same province, she would have happily signed off on the letter. As it was, for the first time since I skipped grade eleven gym, I signed her name.

 

 

Dear the Makers of the Cookies and Cream Promax Bar,

When I purchased a box of your product recently, I was surprised to see that changes had been made to the packaging. Upon opening up a bar, I was dismayed to discover that the recipe had been changed. An avid marathon runner and fitness loving athlete, boxes of your product are regularly consumed in my house for the simple reason – they taste good. Which is to say, not like the other protein bars on the market: gluey and sawdust-like.

As the company has put work into this, I feel it’s unlikely that the recipe will change back, so consider this my official complaint and notice that I will no longer be supporting your brand. Clif bars, however inferior will now have to be my bar of choice, as they are the only brand on the market currently which tastes good.

 

Sunny

 

Just incase any of my readers are wondering, none of my letter received a reply.

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